Restyld

Privacy Policy

Last updated June 2, 2026

Restyld (“Restyld”, “we”, “us”, or “our”) is an AI styling app operated by HidenaLab. This Privacy Policy explains what information the Restyld mobile app (“the App”) and our website (restyldai.com) collect, how we use it, and the choices you have. We built Restyld to be private by design — this page describes exactly how.

Our core privacy promise

Restyld is designed so your photos stay yours:

  • Originals never leave your device. The full photos you take live only in your phone’s photo library. We do not upload them to our servers.
  • Metadata is stripped — and faces are blurred by default — before anything is sent. When the App needs AI help, it removes photo metadata (EXIF — including location, time, and device details) on your device and, by default, blurs faces before sending the photo for analysis. You can turn face blur off in the App’s Privacy settings; metadata is removed either way. Automatic face detection runs on-device and may, on rare occasions, miss a face.
  • On-device first. Your photo is prepared on your phone — resized, metadata removed, and (by default) faces blurred — before any cloud request, so less data leaves your device in the first place.

Information we collect

  • Account information. When you create an account we collect your email address and, optionally, your first name. If you sign in with Apple or Google, we receive a unique identifier and the email associated with that sign-in (Apple may provide a private relay email instead of your real address).
  • Style profile. During onboarding you may provide details such as gender, height, body type, and style preferences to personalize recommendations.
  • Closet and outfit data. Processed images (metadata removed), AI-derived attributes (such as category and color), and your saved looks and outfit history.
  • Subscription information. If you purchase a subscription, your purchase and subscription status are handled by Apple through the App Store. We never receive your full payment card details.
  • Diagnostics. Crash and error reports and basic device/OS information, to keep the App working and fix problems.

We do not collect your original, unprocessed photos.

How we use your information

We use the information above to:

  • provide and operate the App’s core features (closet, outfit analysis, and recommendations);
  • generate AI styling feedback and suggestions;
  • manage your account, subscription, and support requests;
  • diagnose problems, prevent abuse, and improve the App.

AI processing and service providers

To deliver styling features, the processed photo (metadata removed, and faces blurred by default) and related profile context are sent to our AI provider, Anthropic (Claude), through our backend. Anthropic does not use this data to train its models, and retains it only briefly (up to about 30 days) before deletion. We rely on a small set of service providers (“subprocessors”) to run Restyld:

  • Supabase — application backend, database, authentication, and storage.
  • Anthropic (Claude) — AI styling analysis.
  • Apple and Google — sign-in (if you choose those methods).
  • Apple — subscription billing through the App Store (if you subscribe).
  • Sentry — crash and error diagnostics.

These providers process data only to perform services for us and are bound by their own data-protection obligations.

Our website (restyldai.com)

Our website is separate from the App and processes a little data of its own:

  • Analytics. We use PostHog to understand how visitors use the site (such as pages viewed) so we can improve it. PostHog stores an identifier in your browser (cookie / local storage) for this.
  • Waitlist. If you join our waitlist, we collect the email address you provide to notify you about the launch. It is stored by Supabase, used to send you a confirmation through our email provider, Resend, and — if you signed up — associated with your analytics activity. You can ask us to remove it anytime at privacy@restyldai.com.

How we share information

We do not sell your personal information. We share information only with the service providers above to operate the App, or when required by law (for example, to comply with a valid legal request) or to protect the rights, safety, and security of our users and Restyld.

Data retention and deletion

We keep your information for as long as your account is active. You can export a copy of your data at any time from Profile → Export my data, and delete your account from Profile → Delete account in the App. Deleting your account permanently removes your closet, saved looks, and profile data, and purges the associated images from our storage. We keep a minimal, non-content record of deletion requests (such as a request identifier and timestamp) to comply with our legal obligations.

Your rights and choices

Depending on where you live, you may have rights to access, correct, delete, or export your personal information, and to object to or restrict certain processing (for example, under the EU/UK GDPR, California’s CCPA/CPRA, or Korea’s PIPA). You can exercise most of these directly in the App, or contact us at privacy@restyldai.com and we will respond as required by applicable law. We will not discriminate against you for exercising these rights.

International data transfers

Restyld is operated from the United States, and your information may be processed in the United States and other countries where our service providers operate. These countries may have data-protection laws different from those in your country; where required, we rely on appropriate safeguards for such transfers.

Children's privacy

Restyld is not directed to children. You must be at least 13 years old (or the minimum age required in your country, such as 16 in parts of the EEA) to use the App. We do not knowingly collect personal information from children under that age. If you believe a child has provided us information, contact us and we will delete it.

Security

We use industry-standard measures to protect your information, including encryption in transit and access controls on our backend. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above and, for material changes, provide a more prominent notice.

Contact us

Questions about privacy? Email us at privacy@restyldai.com.